all-in-one digital agency

We’re R1 Digital—the agency helping Charlotte businesses stand out in a crowded market.

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Contact us
Contact us
From Uptown to Ballantyne, we build precision-targeted digital campaigns that reach the right audience at exactly the right moment.

What sets R1 Digital apart is our ability to break through in a fast-growing market like Charlotte. We don’t just promote your business—we position it where your customers are already spending time.
Using data-driven strategy and proven execution, our campaigns are built to:

• Put your brand in front of high-intent local audiences first

• Ensure you’re easy to find across every key platform

• Turn attention into measurable, trackable conversions In a city full of competition and constant growth, visibility isn’t optional—it’s everything.

We make sure your business shows up everywhere it matters across the Queen City and beyond!

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BECOME A CUSTOMER
BECOME A CUSTOMER
Turning Local Sports Engagement into Measurable Growth for a Home Improvement Brand

A specialty home improvement brand needed to increase awareness and generate measurable leads in a highly competitive market. We combined a local sports partnership, Connected TV, social video, radio, and precision audience targeting to reach high-intent homeowners and drive action.

2 Months

Duration

700K

ROAS

6X

Duration

Digital solutions built to perform
— not just look good.

Every channel plays a role. We connect them into one cohesive strategy designed to drive awareness, engagement, and measurable growth.

One Strategy. Every Channel.
We don’t sell standalone tactics. We design integrated digital ecosystems where every channel supports the next — from first impression to final conversion.

Marketing
DEVELOPMENT
Digital
KPI
Branding
CTV
Media Buy
DESIGN
RESEARCH
Streaming Audio & Podcasting
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Reach high-intent audiences across premium streaming platforms with advanced targeting, frequency control, and full-funnel measurement.

Paid Search (SEM)
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Capture demand the moment it matters with data-driven keyword strategies, smart bidding, and continuous optimization.

Programmatic Display & Video
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Scale your reach with precision. We use real-time data to deliver the right message, to the right audience, at the right time.

Paid Social Advertising
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Turn scrolls into action with platform-specific creative and audience targeting across Meta, TikTok, LinkedIn, and more.

Connected TV (CTV)
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Bring broadcast-quality storytelling together with digital-level targeting and attribution.

Local & Advanced Targeting
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Geo-fencing, behavioral targeting, household-level data, and audience segmentation that actually moves the needle.

Creative & Messaging Strategy
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Ad creative built for performance — designed to stop thumbs, earn attention, and convert.

Analytics, Reporting & Attribution
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Clear reporting. Real insights. No black boxes. We track what’s working, why it’s working, and how to scale it.

R1 Digital Approach: Reach. Optimize. Response.

Capture the right audience with data-driven awareness campaigns in Charlotte

Expand your visibility and connect with the right audiences through strategic media placements, targeting, and distribution.

Turn attention into engagement with strategic targeting and cross-channel optimization.

Build meaningful connections with compelling messaging and creative that captures attention and inspires action.

Convert engagement into measurable outcomes like leads, traffic, and revenue.

Transform engagement into measurable outcomes. From qualified leads to accelerated growth, we deliver results that move your business forward.

Helping your business grow in a fastchanging digital world is our mission. At R1 Digital, we combine local expertise with national reach to give your brand an edge. Our team brings together talented professionals who know how to deliver results efficiently, saving you time and maximizing every marketing dollar.

Data-Driven Insights

We measure success at every step. Real-time analytics guide our campaigns, allowing us to refine strategies until we achieve results that matter for your business.

Strategic Planning & Reporting

Markets change, and so do we. Our quarterly planning ensures your brand stays ahead of trends and top-of-mind with your audience.

Local Experts, Accessible Team

We are local, we’re always here to collaborate—whether by call, video, or in-person meeting. Our approachable team makes working together simple and effective.

National Reach, Local Care

We’re rooted inthe community and capable of reaching audiences across the country. With R1 Digital, your business can expand everywhere it needs to be.
Built on the Power of Audio

At our core, audio drives everything we do. Our radio brands remain trusted community voices—informing, entertaining, and inspiring audiences every day. Explore our stations below.

WFNZ
WBT
Praise Charlotte
92.7 The Block
105.3 RNB

Ready to Start? Let's Partner Together!

Let R1 Digital Solutions be your guide. Looking for clarity in your marketing mix? A partner who understands your market? A strategy that actually delivers You do the dreaming. We’ll do the doing.
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