.png){kind=small}
Latest articles
Follow Us
What sets R1 Digital apart is our ability to reach audiences others can’t. We don’t just promote your product—we make it impossible to ignore. Using data-driven strategies and proven techniques, we build campaigns that do three things:
• Get your brand noticed first
• Make it easy to find
• Drive measurable conversions Discover what your business can achieve when it’s seen everywhere, by everyone who matters in Raleigh-Durham and Fayetteville.
A leading Raleigh-Durham roofing company sought to expand into Pinehurst, NC and increase awareness among homeowners likely to need roof repair or replacement. Through a highly targeted Connected TV (CTV) campaign, we delivered over 57,000 completed video views and achieved a 94.57% completion rate—well above industry benchmarks. The result was significant brand visibility in a new market, positioning the company as a trusted choice when homeowners are ready to act.
Every channel plays a role. We connect them into one cohesive strategy designed to drive awareness, engagement, and measurable growth.
One Strategy. Every Channel.
We don’t sell standalone tactics. We design integrated digital ecosystems where every channel supports the next — from first impression to final conversion.
Reach high-intent audiences across premium streaming platforms with advanced targeting, frequency control, and full-funnel measurement.
Capture demand the moment it matters with data-driven keyword strategies, smart bidding, and continuous optimization.
Scale your reach with precision. We use real-time data to deliver the right message, to the right audience, at the right time.
Turn scrolls into action with platform-specific creative and audience targeting across Meta, TikTok, LinkedIn, and more.
Bring broadcast-quality storytelling together with digital-level targeting and attribution.
Geo-fencing, behavioral targeting, household-level data, and audience segmentation that actually moves the needle.
Ad creative built for performance — designed to stop thumbs, earn attention, and convert.
Clear reporting. Real insights. No black boxes. We track what’s working, why it’s working, and how to scale it.
We utilize a three-stage framework to move local audiences from initial awareness to final action within the Raleigh-Durham and Fayetteville DMA.
Capture the right audience with data-driven awareness campaigns in Raleigh
Turn attention into engagement with strategic targeting and cross-channel optimization.
Convert engagement into measurable outcomes like leads, traffic, and revenue.
Helping your business grow in a fastchanging digital world is our mission. At R1 Digital, we combine local expertise with national reach to give your brand an edge. Our team brings together talented professionals who know how to deliver results efficiently, saving you time and maximizing every marketing dollar.
Data-Driven Insights
Strategic Planning & Reporting
Local Experts, Accessible Team
National Reach, Local Care
At our core, audio drives everything we do. Our radio brands remain trusted community voices—informing, entertaining, and inspiring audiences every day. Explore our stations below.
